A code that is still being scanned keeps your account alive
✕Elsewhere a trial ends and the code on your menu goes dark.
✓We measure the printed object, not your login. A code in active use keeps itself alive whether or not you ever sign in.
Dynamic QR codes · GS1 Digital Link · no subscription
Print it once.
Change it whenever
you want.
Repoint a printed code as often as you need, build the page it lands on, watch every scan live. Prepaid credits, never a subscription, and a destination edit is never rationed.
30 free credits, 7 days · no card · nothing to cancel
Printing on retail packaging? See GS1 Digital Link
Change the destination
Same QR. New destination.
No reprint.
A printed code carries one address, and where that address sends a scan is yours to change. Pick a destination: the code stays exactly as printed, and the phone shows what the next scan opens.
Demo of changing where a QR code points: the same printed code opens a summer menu, then a winter menu, after the destination was changed in taproute.
Printed once. The symbol never changes.
What the next scan opens
Nothing here is a mock-up: the phone is the renderer that answers a real scan, on a real menu template, and the code decodes. Already printed and pointing at the wrong page?
Use cases
What are you putting a QR code on?
Pick the thing you are printing on. Every door below is the same engine with a different job in front of it.
Restaurant menu One laminated code opens whichever menu is being served, and a price change never means a reprint. Create a menu QR Business card Save-contact in one tap, behind your QR, an NFC tag and your email signature. Create a business card QR Product packaging A pack with a two-year shelf life keeps pointing at a page you still control. Create a packaging QR App download iPhones go to the App Store, Android to Google Play, desktops to your site. One code. Create an app download QR Event Print that is useful for a weekend: the badge knows the running order even after it changes. Create an event QR Flyer or poster A printable card with the code and a headline, sized for the wall or the counter. Create a poster QR Reviews Send people to your review page in one tap, with every platform on one page. Create a review QR WhatsApp Open a chat with your number and a first message already typed. Create a WhatsApp QR Wedding invitation One card in the post: the RSVP before the day, the album after it. Create an invitation QR Real estate board A sign that outlives the listing: repoint it to the next property instead of reprinting. Create a property QR Link in bio One link that is actually yours, on a domain you own, with no subscription. Create a link-in-bio page Music link Every streaming service behind one URL, on the poster and in the bio. Create a music link For creators Podcast, video, newsletter and an AI concierge that answers for you. Build a creator page Everything else Agencies, ecommerce, campaigns and the rest of what the same engine already does. See every use case
Routing rules
Send each scan to the right page, from a badge printed weeks ago.
One conference badge, printed before anyone knew the running order. 8 rules decide where each scan goes · by day, by device, by language, by where the person is standing. When the running order changes, repoint the code: a destination edit costs nothing and is never rationed.
This scan
Android · Madrid · Español · scan #1 · Tue, Oct 13, 09:00
Lands on
Agenda · Español
example.com/agenda/es
The event has not started, so the language rule answers instead. 2 of 8 rules ran
The flow behind that answer. Steps the scan did not touch are dimmed. Drag to pan.
Inspect this scan
The scan
City comes from the IP address. Accuracy varies by area. The scan counter is approximate under load.
What the edge did
- Gates password, geofence, scan cap, expiry · checked before the flow
- 1 Date switch Tue, Oct 13, 09:00 Before
- 2 Language es-ES Español
- Destination Agenda · Español example.com/agenda/es
2 of 8 rules evaluated · the walk stops at the first destination
Scan result: Agenda · Español, after 2 of 8 rules. Path: Date switch Before, Language Español
8 rules · 5 credits each time one changes · a scan still costs 1 credit
Nothing here is a mock-up. The destination above is worked out by the same code that answers a real scan.
Hosted pages
Build the page it lands on.
It can change for every visitor.
Link-in-bio platforms sell everyone the same static list. A taproute page decides at the scan · the breakfast menu before noon, the App Store button on iPhones · no cookies, nothing tracked.
- ✓by country & city timezone
- ✓by day & hour, local to the scanner
- ✓by device: iPhone, Android, desktop
- ✓by the visitor's language
astonishing themes: free on every plan · smart unlock: 200 credits, one time per page · smart scans: 2 credits, on the public rate card
Build your page →Tel Aviv · Fri 21:40 · iPhone
A fan gets the Tel Aviv date and the Friday-night guest list.
AI draft
Tell taproute what you need.
It drafts the page.
Watch it happen, then type your own: the briefs below are real, and so are the pages they produced · typed blocks on our renderer, never raw HTML. You edit everything before anything goes live.
A demonstration and a working prompt box: example briefs type themselves in and a finished landing page assembles section by section in a phone preview · each page is a real draft generated from its brief. Type your own brief and submit it to start drafting your page.
A real draft from this exact brief · generated live in 11 seconds, replayed here.
ai draft: 1,000 credits, sections unlock included · on the public rate card · regenerating is a fresh draft, editing is free
Analytics
Know what your codes are actually doing.
Every scan of a dynamic code is counted first-party: country, city, device, OS, referrer, campaign source and the scanner's local hour. No cookie is set on the phone that scanned, and nothing is stored against a person.
The Anti-Trap Pledge
You printed it.
You should control it.
No interstitial ads. Ever.
✕Elsewhere ads start appearing weeks after you printed the code.
✓A scan goes straight to your destination in ~10–40ms. We put nothing in that path, on any account, ever.
No subscription, no auto-renewal
✕Elsewhere a monthly plan quietly renews annually, and cancelling is three menus deep.
✓We hold no charging authority. There is nothing to renew, so we are structurally incapable of surprise-billing you.
You buy it once. They rent it to you forever.
✕Elsewhere codes come in tiers of 3, 50 or 250, billed again every month you keep them.
✓A code costs 1 credit to create, once, and never again. No code tiers to cross, nothing recurring.
Credits last 18 months, and everything exports
✕Elsewhere unused balance vanishes at the end of a cycle, and your history is locked behind the plan you are trying to cancel.
✓Any top-up rolls your entire balance forward another 18 months, and everything you create here exports at any time.
Unit economics
Same workload.
A fraction of the bill.
Want your own branded domain? At the incumbents that puts a small business on a $168–420/yr tier ($294/yr on average), billed every year whether anyone scans or not. On taproute the same branded year (100,000 scans and a custom domain included) is one $149 Growth pack, bought once. Half their average in year one, and nothing at all billed in year two.
Side by side: a subscription platform → · Bitly, sourced →
Pricing that matches usage
Every feature on every tier. Nothing to renew, ever.
For individuals, freelancers, and short-term campaigns.
Starter $15 up to 3,900 scans $3.85 per 1k scans Testing the platform, a proof of concept, or a personal side project. most popular Basic $39 up to 15,600 scans $2.50 per 1k scans The sweet spot for active small campaigns, freelancers and pop-up events. Pro $79 up to 36,400 scans $2.17 per 1k scans Growing businesses that need reliable, continuous routing.
1 credit = 1 scan · static codes: no credits, unmetered · API & MCP on every pack · full pricing & rate card →
API and MCP included
Create codes from a script, or hand it to an assistant.
Same credits, no developer tier. Create codes in batches from a CI job, send scan events to your webhook, or give an assistant scoped access over MCP. Every credential carries its own scope, hourly rate limit and optional daily credit budget, so a runaway script hits its own ceiling before it reaches your balance.
Reference: REST API · MCP server
curl -X POST https://taproute.io/api/v1/links \
-H "Authorization: Bearer tr_..." \
-d '{"url":"https://example.com"}' Printing on retail packaging? One GS1 Digital Link code serves the product page, certifications and per-unit serials, on a resolver that passes 20 of 20 checks in GS1's own conformance suite.
Explore GS1 Digital Link →Questions, answered
Can I change where a printed code points?
Yes, at any time and as often as you need. A destination change costs nothing and there is no monthly allowance of them to run out of. The printed address never changes and is never given to another link, so nothing already printed is affected. Changing a routing rule is different and costs 5 credits; the destination itself moves at no charge.
What happens when my balance hits zero?
On a paid account a grace period kicks in: your codes keep redirecting while we warn you. Worst case they pause; nothing is deleted and everything resumes the moment you top up. (The 30-credit trial has no grace window; codes pause when it runs out.) Codes are only ever removed with the account itself, and only after six months of no sign-ins, no scans and no unexpired credits · four emails and a one-click cancel before it happens.
Do credits expire?
Purchased credits are valid for 18 months, and any new purchase, even the $15 pack, rolls your entire balance forward another 18 months. We email you 30 days before anything expires. Nothing ever vanishes silently. The 30 credits we give you at signup are a 7-day trial, not a free tier.
What if a campaign goes viral?
You can never be billed past what you have already prepaid: the balance is the ceiling. A viral week spends credits faster, and at zero the codes pause (after the grace period on a paid account) rather than charge you. Per code, you can set a scan cap so a link pauses at a number you choose. To get ahead of it, turn on the refill reminder: when the balance drops below 5,000 credits we email a one-click top-up link, and nothing is ever charged automatically. The reverse is also true: a month with no scans costs nothing.
What is GS1 Digital Link and why does it matter?
It is the successor to the retail barcode: by GS1 Sunrise 2027, registers worldwide read 2D codes. taproute ships a conformant resolver, so one code on your packaging serves the product page, certifications and per-unit serials. Most QR platforms do not have this.
How much does a custom domain cost?
Every pack can hold one, because a domain is a matter of credits here, not of tier. You point a subdomain you already own (qr.yourbrand.com) at us with a single CNAME record, and we run the SSL and routing. We do not sell you the domain and we do not charge a white-label fee. Elsewhere the same CNAME-plus-certificate mechanism sits behind a $168–420/yr plan, billed for as long as you keep it. One domain is included free with every pack from Growth ($149) up, and Scale and Volume include two. On any other pack, or beyond your free allowance, a domain is a one-time 40,000-credit slot, up to your pack’s cap · the full table is on the pricing page. You buy it once and keep it for as long as your account is alive.
Is there an API?
Yes: a REST API plus a native MCP server on every account, at no extra charge. Same credits, no separate plan, no developer tier to upgrade to.
What about static QR codes?
They cost nothing and are not metered. They are made in your browser and the image never leaves it · only the link you encode is checked against our acceptable use policy. Dynamic codes are what consume credits when scanned.
How fast are redirects?
Scans are redirected at the edge, in the datacenter closest to the person scanning, typically 10–40ms anywhere in the world.